Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. We believe that an understanding of blue ocean strategy will help todays companies as they struggle to thrive in an accelerating and. Most prominently, since 2009 the malaysian government has. Kesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang pasar baru yang belum termanfaatkansamudra biru blue ocean strategy. Value innovation strategy competes in an uncontested market space. The concept of blue ocean is based on the idea that the business universe is made up. Blue ocean strategy adalah strategi menciptakan ruang pasar baru yang belum termanfaatkan. Strategi ini menekankan bagaimana perusahaan untuk tidak memenangkan persaingan dengan cara melakukan strategi headtohead dengan pesaing. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. Strategi samudera biru, atau lebih populer dengan istilahnya dalam bahasa inggris, blue ocean strategy, adalah strategi yang menantang perusahaan untuk keluar dari samudra merah persaingan berdarah dengan cara menciptakan ruang pasar yang belum ada pesaingnya, sehingga kata kompetisi pun menjadi tidak relevan. Blue ocean strategy is a strategy that advice companies.
Blue ocean strategy is a new way of thinking, a new strategic mindset, a bold new path to winning the future. Saat ketika ruang pasar semakin sesak, prospek akan laba dan pertumbuhan dapat berkurang, dan produk pun telah bergeser menjadi komoditas. Di era kompetisi yang keras dan tajam sekarang ini akurasi strategi merupakan kata kunci yang harus difahami dan dikuasai secara utuh. Blue ocean strategy institut fur managementinnovation. The idea in brief the best way to drive profitable growth. This is undefined market space, otherwise known as opportunity. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. How to create uncontested market space and make competition irrelevant w.
Blue ocean strategy how to create uncontested market space and make the competition irrelevant w. Jul 07, 2012 free ebook blue ocean strategy download buku, ebook gratis. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Inti lautan fajar abadi dapat menerapkan blue ocean. To learn more about the power of blue ocean strategy, visit. For that there is nothing better than something called the blue ocean strategy. Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets.
Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and. One way is to implement blue ocean strategy that allows businesses to create a niche market to get out of the. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Dengan arti lain, blue ocean strategy adalah strategi melepaskan anda dari kondisi red ocean. Pdf business competition among companies has led to major changes. In todays environment most firms operate under intense competition and. Chan kim asal korea, dan rekannya dari perancis renee mauborgne, mengenalkan strategi baru yang lebih berorienasi pada kemampuan berinovasi, yaitu blue ocean strategy. Chan kim and renee mauborgne, professors at insead. Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. Click the link above to read the key concepts and everything you want to know about the blue ocean strategy. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The blue ocean strategy bos is the strategic organizational approach that is based on the principle that companies should not engage in a competitive struggle but that.
Sekadar contoh, bisnis saya di bidang internet marketing awalnya sebuah blue ocean, lalu orang melihat perusahaan itu berkembang dan akhirnya mereka ikut mencoba dan bisnis tersebut pun menjadi red ocean. Kondisi red ocean adalah kondisi di mana adanya persaingan sangat ketat untuk mendapatkan. Chan kim and renee mauborgne how to create uncontested market space and make competition irrelevant. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. Chan kim and renee mauborgne in the indie business book club. But, lets first understand what is blue ocean and how it is different from red ocean strategy. It was built on the notion of creating new markets where competition is irrelevant and the opportunity to grow and be profitable is unlimited.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy is a landmark idea founded by w. Melihat faktor apa yang anda harus hapuskan, ciptakan, atau ubah. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Saat kita berhasil menciptakan ruang pasar baru maka persaingan menjadi tidak lagi relevan yang. An introduction to blue ocean strategy mba knowledge base. There youll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, realtime updates, and tips and tools to help you make your blue ocean journey a success.
Blue ocean strategy merupakan buku pertamanya yang langsung laris manis diserap pasar di pelbagai penjuru dunia. Blue ocean strategy can be applied across sectors or businesses. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. How to create uncontested market space and make competition irrelevant. Bisnis diibaratkan menjadi dua samudra yang pertama adalah samudra merah yang berisi dunia bisnis saat ini yang persaingan jelas terlihat dan saling menyaingi satu perusahaan. Dukungan hanya proyekproyek dan langkahlangkah operasional yang memungkinkan perusahaan menutup celah demi mewujudkan strategi baru mendapatkan umpan balik mengenai kanvas strategi alternatif dari konsumen, konsumen pesaing, dan non konsumen. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3.
In this article you will learn how to make your competition irrelevant and have sales and profit. Blue ocean strategy, marketing system, methodology of blue ocean strategy pendahuluan usaha kecil dan menengah sudah menjadi pilihan usaha yang digemari oleh masyarakat. Strategi blue ocean sendiri terdiri atas enam prinsip dasar yaitu rekonstruksi batasanbatasan pasar, fokus pada gambar besar, menjangkau lebih jauh dari demand yang ada, menerapkan urutan langkah strategis secara tepat, mengatasi rintangan organisasional, dan membangun eksekusi menjadi strategi. Blue ocean strategy merupakan strategi yang menantang perusahaan untuk keluar dari persaingan tiada henti dengan menciptakan ruang pasar yang belum ada pesingnya, sehingga kata kompetisipun menjadi tidak relevan.
Penerapan blue ocean strategy bos dalam upaya meningkatkan. How to create uncontested market space and make the competition irrelevant pdf by w. Blue ocean strategy and sustainability for strategic. Blue ocean strategy is used chakrabarti, 2014 to analyse the consistent pattern of strategic thinking behind the creation of new markets and. Penelitian ini bertujuan untuk mendeskripsikan penerapan blue ocean strategy strategi samudra biru dalam meningkatkan keunggulan. This article explains the blue ocean strategy, developed by w. Achieved via the delivery of features that have a highest marginal benefit to customer needs. The pdf download includes blue ocean strategy and examples. What is blue ocean strategy about blue ocean strategy. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Perusahaan yang menerapkan blue ocean strategy menawarkan produk dan jasa yang penuh dengan nilai, yang mana konsumen harus membayar. Chankim renee mauborgne harvard business school press boston, massachusetts fmkim. Jul 28, 2018 blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers.
Doc makalah blue ocean strategy aris p zebua academia. Blue ocean strategy merupakan sebuah strategi untuk melepaskan kita dari sebuah kondisi yang disebut red ocean lautan merah. After reading you will understand the basics of this powerful strategy tool what is the blue ocean strategy. Blue ocean strategy provides a systematic approach to break out of the red ocean of severe competition and make the competition irrelevant by reconstructing market boundaries to create a leap in value for both the company and its buyers. Pdf on apr 1, 2012, ibrahim rawabdeh and others published blue ocean. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Understanding the blue ocean strategy michael nugent. Red ocean vs blue ocean strategy differentiation or low cost differentiation and low cost compete in existing market space create uncontested market space segment existing customers attract noncustomers. Selama lebih dari 10 tahun strategi ini digagas dan berhasil dipraktikkan oleh banyak perusahaan. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Namun, kalau kita terus berinovasi, ketika red ocean itu mendekati, kita tetap berenang lurus ke blue. Free ebook blue ocean strategy download buku, ebook gratis.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Jul, 2018 our study shows that blue ocean strategy is particularly needed when supply exceeds demand in a market, kim explained in an article on forbes. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Strategi samudra biru berfokus pada menumbuhkan permintaan dan menjauh dari.
Pendekatan blue ocean strategy untuk meningkatkan strategi. In todays environment most firms operate under intense competition and try to do everything to gain market share. Blue ocean strategy sendiri merupakan strategi untuk menciptakan ruang pasar baru bagi liya agar tidak. Ive been quoted for saying that strategies are dead. Blue ocean strategy and sustainability for strategic management. Blue ocean strategy merupakan metode yang digunakan untuk menciptakan pasar baru, ketika pasar tersebut sudah mengalami kejenuhan atau dengan kata lain tidak ada pangsa pasar yang lebih yang didapat diambil di pasar tersebut. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. Itu sebabnya kini hadir istilah baru yang disebut blue ocean strategy. Pdf blue ocean strategy as a tool for improving a companys. Menerapkan blue ocean strategy bagi bisnis anda jurnal. Pdf blue ocean strategy download full pdf book download. Strategy agar dapat keluar dari persaingan dan menciptakan.
Blue ocean strategy er et ledelsesbegreb fra erhvervslivet formuleret af professor w. A instead of competing in existing industries, blue ocean strategy equips companies with frameworks and analytic tools to create their own blue ocean of. Kondisi red ocean adalah sebuah kondisi dimana terjadi persaingan yang sangat ketat untuk. This blog article is a overview of some of the key points of the book by w. Strategi ini sering disebut sebagai red ocean strategy, karena pemainnya harus berdarahdarah dalam memenangkan sebuah kompetisi bisnis. Download blue ocean strategy pdf including examples.
Chan kim dan renee mauborgne dalam bukunya dengan judul yang sama, yaitu blue ocean strategy. I believe it, of course, but thats no excuse for not knowing how your blog stands out from the competition. Jcdecaux advertising industry case study blue ocean. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategy is a consistent pattern of strategic thinking. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Chan kim dan renee mauborgne yang merupakan 2 professor dari harvard business school. Buku blue ocean strategy, profesor kim, adalah salah seorang ahli manajemen strategi. While the book is aimed primarily at large, traditional businesses, our book club members managed to scale some of the advice to fit our needs.
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